- Difference between using aluminium chlorohydrate & potassium alum
Our award-winning, highly effective, natural deodorant contains potassium alum crystals for all day protection combined with aloe vera and witch hazel extracts to soothe and calm the delicate under arm area.
Winner of Green Parent Magazine’s Natural Beauty Awards “Best Buy” 2016. A Vegan friendly, skin friendly product.
Some people confuse the ‘potassium alum’ (the natural crystal in this product) with aluminium chlorohydrate or aluminium zirconium. Alum is totally different. The difference between using aluminium chlorohydrate and potassium alum in deodorant products is that aluminium chlorohydrate or aluminium zirconium are readily absorbed into the body whereas potassium alum is not. Potassium alum molecules have a negative ionic charge, making it unable to pass through the cell wall. They are not absorbed. This is why alum is safe to use and will not cause high levels of aluminium in your system. Alum and aluminium are two different substances. They possess different chemical properties which create different chemical attributes.
Once in the body, the aluminium portion of aluminium chlorohydrate and aluminium zirconium can ionize, forming aluminium free radicals (Al+++). These pass freely across cell membranes, and form a physical plug, which when dissolved is selectively absorbed by the liver, kidney, brain, cartilage and bone marrow. It is this concentration of aluminium that has been the source of concern in the medical community and has prompted research into links between aluminium, Alzheimer’s disease and breast cancer.
Apply to underarms after washing
Aloe barbadensis leaf juice
Hamamelis virginiana water
Amorphophallus konjac root powder
After a long and expensive search for a deodorant that did not react with my sensitive skin I found this one, no going back now, it really works for me for 24 hours winter and summer.
It's natural - and it works = yay! One application in the morning lasts me the entire day and night - even when I get stuck on a hot tube. There's no over-powering perfume or sticky white deposits on clothes. I've also been amazed at how long 50ml lasts - it's still going strong after nearly 5 months! Best of all - it's free of potentially harmful chemicals.
Have tried several of these items in the past and they have all singularly failed. But not this, so far have been impressed with how well it has worked especially in fairly stressful environments. Happy to finally be able to recommend a non-aluminium based product.
I can see myself using this deodorant for the rest of my life it is just so good - I've never found one that doesn't require help from various other deodorants before!
This one just amazingly works all day and doesn't leave any white patches or chalkiness.
Plus it smells LUSH.
I recently tried this deodorant on holiday where the temperature was in the high twenties, after having tried many natural deodorants which have been unsuccessful and left me feeling stressed out by the middle of the day. This deodorant is fantastic and even in very high temperatures was a little gem from the start to the end of the day, I have no hesitation in recommended this product. It goes on easily with a roll on that works, has a light refreshing fragrance and gives total confidence. Brilliant!